Job Description
Description:
We are seeking a Digital Marketing Manager to lead our efforts in managing all digital marketing channels including social media, pay-per-click (PPC) advertising, search engine optimization (SEO), email marketing, and the company website. Reporting to the Director of Marketing, this role involves designing, executing, and optimizing digital campaigns to enhance lead generation, nurturing leads through the sales funnel, and driving conversions. The manager will leverage deep insights from analytics to refine strategies and improve overall marketing effectiveness.
Who We Are
Wayside Publishing is a progressive developer of world language programs, resources, and materials for middle and high schools across the United States. We partner with educators to craft transformative texts and digital tools that engage students and foster successful communication and understanding across cultures.
Primary Responsibilities:
Team Leadership:
Strategy Development:
Campaign Management:
Analytics and Reporting:
Cross-functional Collaboration:
What We Offer
We believe that traditional hiring policies can hurt the most marginalized people in society, including people of color, people from working-class backgrounds, women, and LGBTQ people. Because we believe that these communities must be centered in the work we do, we strongly encourage applications from people with these identities or who are members of other marginalized communities.
Wayside Publishing is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
When submitting your application, please include a concise cover letter that speaks to your experience, and why this role is the next best step in your career.
NO PHONE CALLS OR RECRUITERS PLEASE
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